PRESS RELEASE
ZUG, Switzerland
Thursday,
January 7, 2020

HOSPITALITY REVENUE MANAGEMENT EXPERT 
CRISTINA POLO
JOINS VERTU HOTELS AND RESORTS

The hospitality development and management company VERTU Hotels and Resorts grows its Team of Experts by welcoming Cristina Polo as Revenue Management Strategist.

Based in Paris, France Mrs. Cristina Polo brings 20+ years of international hospitality expertise in revenue management strategy.

With an extensive hospitality background in Europe, Middle East and Africa, with various hotel groups like Le Meridien, Hilton and lately with Rezidor / Radisson Hotels as the head of Revenue Management, Mrs. Polo has an impressive international mindset from working at the property level with sales and operations, up to the regional corporate office level, leading sales and revenue management teams for more than 30 hotels from her Dubai, UAE Office..

She has then set-up and led the sales, revenue, distribution and digital marketing teams for HMH Hospitality Management Holdings, a regional multi-brand group headquartered in Dubai.
 
In 2016, Cristina joined the Middle East leading hospitality & travel consultancy group focused in business research, revenue management, distribution and sales. Projects would include hotel commercial business reviews, training programs design and facilitation, opening / reflagging commercial support, business research for Phocuswright, Travel Tech companies or HSMAI association.

Moving back to Paris in 2020, she lectures Revenue and Distribution in hospitality schools such as Ferrandi Paris.
 
VERTU Hotels and Resorts founder and CEO, Gérald Lampaert, states “I am  so happy to welcome Cristina Polo to our team of experts and consultants. I have known Cristina for 20+ years. She is a true leader with a very deep sense of Service Excellence as well as an impressive background in Sales and Revenue Management. Cristina will be a solid asset to our european organization, both for our managed and affiliate hotels, as well as to the third party brands to whom we provide "a la carte" services. 2021 is starting with an even stronger and more diverse team for the great benefit of our customers and investors.

ABOUT VERTU HOTELS AND RESORTS
VERTU Hotels and Resorts is a leading hospitality brand operated by LUXCOM GmbH and focused on providing guests with the most unique experience ever. Managed by a line of seasoned senior hospitality executives, all with an extensive international background in major hotel groups operations, VERTU Hotels and Resorts is seeking to brand, manage, franchise and/or affiliate properties in key destinations around the world, and to provide its visitors with a  very unique stay.
​In addition, the VERTU Hotels and Resorts Development and Consultancy Division is offering other existing brands, operating and ownership corporations, a suite of "a la carte" services to help owners and operators in their current and new projects, including development, design, space-planning, construction, FF&E, asset management, strategic marketing, sales and distribution, f&b, accounting and information technology around the world. 

For more information: www.verturesorts.com

Public Relation Contact
Amandine Allaire / pr@verturesorts.com

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