January 4, 2021
LUXURY HOSPITALITY EXPERT STÉPHANE-JEAN LACROIX
JOINS VERTU HOTELS AND RESORTS
The hospitality development and management company VERTU Hotels and Resorts grows its C-Team by welcoming Stéphane-Jean Lacroix as Chief Strategy Officer.
Based in Paris, France Mr. Stéphane-Jean Lacroix brings 20+ years of international luxury hospitality expertise in development, strategy, branding and marketing.
After many years working in various countries in Europe, the Middle East, Africa, South America and Asia for the Accor Hotels group as the head of marketing and Sofitel brand positioning, Mr. Lacroix has an extensive international background in the strategic development, repositioning, branding and marketing of luxury hotels brands. His entrepreneurial, management skills and expertise also makes him a fine enterprise strategist to lead corporations to success stories.
In his previous roles, Mr. Lacroix was also a key element in the creation of the Mybed bedding concept and Sofitel Legend brand for the French hotel group. He later started his own Luxury Branding and Marketing company in the UAE prior to transitioning back to France a few years ago in the same capacity.
VERTU Hotels and Resorts founder and CEO, Gérald Lampaert, states “I am thrilled and happy to welcome Stéphane-Jean Lacroix, a long time friend and luxury industry leader, to our young and dynamique hotel development and management brand. We felt it was important to grow our team with people who are amongst the few world experts in each discipline. His sense of Luxury Hospitality and Service Excellence is completely in line with my initial vision of what VERTU Hotels and Resorts DNA is all about. In his role of Chief Strategy Officer (CSO), Mr. Lacroix will work closely with me on the global development and positioning of our Hospitality Craftsmanship Management approach, and on the enhancement of the services that we bring to other brands in the industry ”.
Mr. Stéphane-Jean Lacroix states ; "I am very happy to join the Vertu Hospitality management team. Hospitality Industry is moving so fast, traditional schemes are impacting and limiting both owner / investors and operators return on investment. Gérald Lampaert created a 2.0 flexible hospitality management company with a main objective : rapid and tangible results both in terms of financial improvement and operational excellence. The VERTU Hospitality alternative business model is digging a new paradigm of management based on flexibility, agility and sustainalibilty in our digital world. Being part of the rapid growth of this innovative company is an exciting move to still deliver forward thinking and effective business strategies, by working alongside the investment actors and management team".
ABOUT VERTU HOTELS AND RESORTS
VERTU Hotels and Resorts is a leading hospitality brand operated by LUXCOM GmbH and focused on providing guests with the most unique experience ever. Managed by a line of seasoned senior hospitality executives, all with an extensive international background in major hotel groups operations, VERTU Hotels and Resorts is seeking to brand, manage, franchise and/or affiliate properties in key destinations around the world, and to provide its visitors with a very unique stay.
In addition, the VERTU Hotels and Resorts Development and Consultancy Division is offering other existing brands, operating and ownership corporations, a suite of "a la carte" services to help owners and operators in their current and new projects, including development, design, space-planning, construction, FF&E, asset management, strategic marketing, sales and distribution, f&b, accounting and information technology around the world.
For more information: www.verturesorts.com
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