PRESS RELEASE
ZUG, Switzerland
November 4, 2019

VERTU HOTELS AND RESORTS
OFFICIAL LAUNCH

VERTU HOTELS AND RESORTS' OFFICIAL LAUNCH AFTER ONE YEAR OF STRATEGIC PREPARATION

Zug, ZG, Switzerland (November 4, 2019) – Gérald Lampaert and Philippe Attia joins to create a unique Hotel Management company: VERTU Hotels and Resorts. www.verturesorts.com

​VERTU Hotels and Resorts was established in November 2018 by Founder and CEO Gérald Lampaert, then joined in March 2019 by hospitality industry expert Philippe Attia Co-founder and President at VERTU Hotels and Resorts.

VERTU Hotels and Resorts is a privately held, leading lifestyle hospitality company that develops, manages, operates and affiliates award-winning hotels, resorts, conference centres, restaurants and luxury wellness centres, in addition to various hospitality industry consulting services.

Through strategic business agreements with international visionaries and owners, VERTU Hotels and Resorts is devoted to creating extraordinary experiences throughout its managed and affiliated properties, with a commitment to authenticity, sophistication, innovation and excellence in guest services.

Gérald Lampaert and Philippe Attia carry more than 30 years of senior hospitality management background in various part of the world with large and well-established international groups.
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Since its soft launch at the end of 2018, VERTU Hotels and Resorts was joined by four affiliate and managed venues in France and Switzerland, including Charming, Country-Side, Business and Luxury Hotels, as well as an Upscale Wellness Center in the center of the city of Lausanne. With another 6 major international destinations in the pipeline, the initial objective of a portfolio of 15 properties by the end of 2020 is on a good track for an achieved target.

Gerald Lampaert, Founder and CEO at VERTU Hotels and Resorts states: “ At first, I was inspired to start VERTU Hotels and Resorts as a management company, and later with Philippe Attia joining the adventure it became even more obvious. The two of us together with a team of experts carefully selected, we define the essence of the perfect experienced team to lead and manage new or existing hospitality projects with a shared vision of excellence in customer service and high return on investment for owners and investors,”

“As our track record is also to design new and visionary hotel concepts combining hospitality tradition, art and modernism, we know that our expertise is always a great asset for owners and investors seeking to develop unique venues.”

Philippe Attia, Co-Founder and President at VERTU Hotels and Resorts states : "At this stage in my hospitality career, I‘ am delighted to partner with Gerald to offer through VERTU Hotels and Resorts the opportunity for owners and investors, who are looking for a flexible and agile brand and management company, to make their property unique and profitable,” 

“We are creating a soft Brand to bring to owners more flexibility in term of standards, design and certainly lower fees” Philippe Attia said. “We want to partner with great owners at assets where we can be of great benefit and deliver the so called GGE - Great Guests Experience-”. 

ABOUT VERTU HOTELS AND RESORTS
VERTU Hotels and Resorts is a leading hospitality brand operated by LUXCOM GmbH and focused on providing guests with the most unique experience ever. Managed by a line of seasoned senior hospitality executives, all with an extensive international background in major hotel groups operations, VERTU Hotels and Resorts is seeking to brand, manage, franchise and/or affiliate properties in key destinations around the world, and to provide its visitors with a very unique stay. In addition, the VERTU Hotels and Resorts Development and Consultancy Division is offering other existing brands, operating and ownership corporations, a suite of "a la carte" services to help owners and operators in their current and new projects, including development, design, space-planning, construction, FF&E, asset management, strategic marketing, sales and distribution, food and beverage, accounting and information technology around the world.

For more information: www.verturesorts.com

Public Relations Contacts

Amandine Allaire / pr@verturesorts.com  (Europe)
​Madeleine Goldman / madeleine@madweekmarketing.com  (USA)

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