About Vertu Hotels and Resorts
Learn about us
VERTU Hotels and Resorts is born with a solid vision based on more than 30 years of professional background.
The corporate team is composed of seasoned experts in the upscale and luxury hospitality industry who held strategic positions for the management and operations of various projects worldwide before joining us.
Our key expertise is to provide a modular or end-to-end suite of pre-opening services, all the way to property operations & management.
A Senior Management Leadership Duo
Gérald Lampaert
Founder, Owner and Chief Executive Officer
Philippe Attia
Co-Founder and President
An International Operational Team
A solid foundation of seasoned hospitality professionals
VERTU Hotels and Resorts is a portfolio of Managed and Affiliate properties that was initially founded by Gérald Lampaert in 2018, then joined by Philippe Attia later in 2019 to run the Operations of Managed Hotels. Each property has its own staff either selected by us in case of Managed Hotels, or by the property’s owner in the case of independent affiliate hotels, and conference venues.
Behind the hotel staff is a solid VERTU Hotels and Resorts’ Team responsible for proper management or distribution and revenue services for each venue.
By selecting VERTU Hotels and Resorts, you will benefit of 30 years of extensive hospitality background, innovation and leadership transforming working in hotels, into a mindset of anticipation, care and service craftsmanship for guests, colleagues and owners.
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Amandine Allaire
COMMUNICATION AND PRESS RELATIONS
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Madeleine Goldman
HEAD OF MARKETING, THE AMERICA
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Cyril Wigniolle
HEAD OF MEETINGS AND EVENTS PROJECTS
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Cristina Polo
HEAD OF REVENUE MANAGEMENT
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Bianca Cuperus
SALES AND MARKETING CONSULTANT
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David De Becker
HEAD OF TECHNOLOGY PROPERTIES OPERATIONS
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Pau Raga
HEAD OF INTERNATIONAL TECHNOLOGY SUPPORT
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Kasper Kurdahl
CULINARY DIRECTOR F&B
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Joseph Carminati
AUDIO-VISUAL PROJECTS CONSULTANT
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Sébastien Ronsmans
VIDEO SURVEILLANCE & ACCESS CONTROL PROJECTS CONSULTANT
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Laurent de Broca
PHOTOS AND VIDEOS PRODUCTION
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Vincent Ghobert
MUSIC PRODUCTION
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Benjamin Spark
PRODUCTION ARTISTIQUE
The Vertu Advisory Board
The Vertu Hotels and Resorts Advisory Board is a strategic powerhouse, a select group of seasoned professionals, industry experts, and visionaries who play a pivotal role in steering the course of our hotel group towards unparalleled success.
THE STORY BEHIND THE IDEA
Explore our milestones
From September 2022 all through 2023, VERTU Hotels and Resorts welcomes extended its presence to a majority of the European countries and the United Kingdom, reaching up to 45 hotels and residences in its portfolio.
2023 - Italy, Portugal, Ireland, United Kingdom, Latvia, Czech Republic…
In September 2022, VERTU Hotels and Resorts welcomes first selection of Hotels in the Portugal (3) and Spain '(2)
2022 - Vertu’s Booking Engine.
VERTU Hotels and Resorts partners with D-EDGE to integrate State of the Art Technology principal Booking Engine technology.
2021 - Growing and Expanding.
2020 - Video Clip - Our DNA.
In the early months of 2020, VERTU Hotels and Resorts made a strategic foray into the world of golf hotels, a noteworthy addition to its expanding portfolio of affiliate and managed properties. This venture saw the inclusion of Golf de la Gruyère, an establishment that boasts not only exceptional golf facilities but also a Michelin-starred restaurant.
A few months down the road, Gérald Lampaert broadened the range of services, introducing an array of new offerings to its repertoire. Among these, the provision of a sister and complementing division offering Consulting and Advisory services for third-party hotel brands took center stage. This expansion with VERTU Hospitality Services marked the inception of a journey to extend the adaptable model of expertise to hotels seeking tailor-made services.
2019 - A strategic partnership is launched.
2022 - Iberic Peninsula
2020 - Adding Germany to the pool of Destinations.
Bio & Boutique Hotel Schwarzer Bock becomes the first VERTU Hotels and Resorts member property in Germany. This makes VERTU Hotels and Resorts present in three countries.
With new demand and hotels opportunities in the pipeline in the middle-east, decision is taken to bring a Dubai based representative team onboard.
At the same time, April 2021 sees the opening of a regional representation office in the Burj Khalifa district, this in order to be closer to hotels owners, and thus to be rapidly accessible to discuss and take international actions.
2020 - First Music Track.
In September 2020 VERTU Hospitality, Hotels and Resorts’ first music track “ VERTU ONE“ is created and produced by our VERTU Music Producer Vincent Ghobert.
Photo Credit : Laurent de Broca.
In a very short vidéo, Founder and CEO Gérald Lampaert shares the DNA and the vision of VERTU Hotels and Resorts that is completely different than any other brand.
Video : Laurent de Broca - Music : Vincent Ghobert - Makeup : Meylo0
2020 - Increased Hotel Portfolio, and a range of new services.
On July 20, 2019, in Gruyères, a significant announcement was made, marking an official milestone in the VERTU Hotels and Resorts journey. Philippe Attia enthusiastically joined the adventure, assuming the role of co-Founder and President of the Managed Hotels Division. In addition to spearheading the development and the quest for new managed properties, Philippe's primary responsibility encompassed the day-to-day operations of any existing managed hotel in the portfolio.
This pivotal moment birthed a Dream Team, poised to embark on a transformative journey towards crafting and nurturing a resounding success story. Their vision heralded a novel approach to hotel management, one characterized by unprecedented levels of agility and flexibility. It was a paradigm designed to serve ownership groups in a manner hitherto unseen in the realm of the hospitality industry.
2019 - First set of hotels are joining
the collection.
Commencing 2019 with remarkable momentum, the VERTU Hotels and Resorts' array of properties embarked on an expansion journey in March of that year. The charming Le Saint Georges, a country hotel nestled in Gruyères, Switzerland, was the first addition, swiftly succeeded by another boutique gem in the heart of Paris: Hôtel Harvey, now an esteemed member of the Charming Collection.
April brought another notable milestone as Le Cottage Bise, a luxurious 4-star hotel, restaurant, and spa situated by the serene shores of Lake Annecy, was welcomed into the VERTU fold as the inaugural flagship property of the brand's Signature Collection.
2018 - The beginning of a project combining passion and experience.
On October 1, 2018, the moment had arrived to breathe life into a fresh and invigorating endeavor. Gérald Lampaert, driven by his vision, ambition, and drawing upon his extensive professional experience and unwavering dedication to service and quality, set his sights on creating something entirely new. It was on that fateful day that he gave birth to the VERTU Hotels and Resorts brand.
The concept was elegantly straightforward, yet profoundly in alignment with his overarching philosophy: to deliver the ultimate customer experience in the perfect setting of hospitality. Gérald recognized that the journey would commence on a modest scale, but with a determined and audacious five-year roadmap ahead. Thus, the project was set into motion!
Photo: Laurent de Broca
1992 - A first real appreciation
of what Customer Service is all about.
At the age of 21, Gérald Lampaert embarked on his journey by joining the Walt Disney Company and played a pivotal role in the opening of Euro Disney, France's inaugural major theme park situated beyond the bounds of Paris. It was within this Franco-American setting that he honed his hospitality skills and swiftly grasped the profound significance of prioritizing guests' well-being.
Over the ensuing 22 years, Gérald dedicated himself to a diverse array of roles within the hospitality industry, continually amassing knowledge and expertise. Throughout this transformative period, he harbored an unwavering dream – to one day establish his own resort, guided by a singular vision: the pursuit of perfection in every aspect of product quality, service excellence, and the artistry of hospitality.